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Site structure: the ultimate guide

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  Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what is less relevant. This guide tells you everything you need to know about site structure. Table of contents Why is your site structure important? Importance for usability Importance for SEO How to set up the structure of your site Ideal site structure Your homepage Navigation Taxonomies Contextual internal linking Contextual linking for blogs Contextual linking opportunities for online shops Landing pages Search intent Cornerstone content pages Product landing pages Maintaining your site structure Evaluate your menu Rethink your taxonomy Clean up outdated content Avoid keyword cannibalization Internal linking with Yoast SEO Site structure: in short Why is your site structure importa
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Keyword research for SEO: the ultimate guide

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  Keyword research is the first step in the SEO copywriting process and an essential part of your SEO strategy. Before you create your website’s content, you have to find out what search terms your audience uses.   Their   search terms are   your   keywords. Based on these keywords you can start writing useful and high-quality content. Here, we’ll take you through the many steps involved in keyword research. We’ve added a new feature to Yoast SEO that helps you find related keyphrases while working on your post! Read more about it in this guide or on our page about the  related keyphrases tool powered by SEMrush . What is keyword research? Keyword research is part of SEO (search engine optimization). It’s the work someone does to come up with an extensive list of keywords they would like a website to rank for. To obtain such a list, website owners need to dig into their desired audience and search engines. What search terms do people type into Google when looking for their products, se
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A tutorial to higher rankings for WordPress sites

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  A tutorial to higher rankings for WordPress sites This is the  original  WordPress SEO article since 2008, fully updated for 2020! WordPress  is one of the best content management systems when it comes to  SEO . But even though it gets a lot right “out of the box”, there’s much more that you can do to improve your performance. Optimizing your site using the tactics and best practices outlined in this article will help you improve your rankings, gain more subscribers or sales, and have a better website in  general. Because you should ingrain proper SEO in  all  aspects of your online marketing and PR, this guide covers quite a lot of ground! It’s a long read, so feel free to use the table of contents below to jump around. Before we start… This article assumes that you’re using our  Yoast SEO plugin , which adds significantly more features and SEO tools to WordPress. If you’re not already using it, you can set it up right away with our  beginner’s guide to Yoast SEO . Read more:  How m
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